Lesser known yet amazingly useful Google Products. Must read :)

Useful Google Products

INDIA IN A DAY!

Hi All,
Film the story of a single day in evolving India - so on Saturday, 10th October, you can grab your camera, film your day and show what life in evolving India is all about!

I am very excited to share about this project with you. A fantastic opportunity to capture and share your perspectives. I know many people who want to share about things around them - issues, opportunities, individuals, stories, motivational stuff, etc..

Spread the word and encourage those on your campuses and communities to take part. I encourage you to structure an activity around this and drive participation - get creative!

Here's more information about the project:
Website: https://indiainaday.withgoogle.com/en/
Launch Video: https://www.youtube.com/watch?v=ed0HwXuRfGk
How to submit the videos? See this link.

Let me know if you have any questions!
Kindly circulate in your networks widely and

also to talk with some of those students who you know can bring amazing perspectives to such a project! Looking forward to some great participation.

Google APAC 2016 University Graduates Test

It's time to buckle up for the CodeJam 2016 !
Still wondering what's it about ? Visit right over Here or you can copy paste the link:-
https://code.google.com/codejam/apactest

The Competition is on Sunday (September 20th, 2015) .
All the Best to all 2016 Graduating Students, non 2016 graduating students can also take part in the CodeJam. You can also practice under the Practice tab.

Google Student Ambassador Program, Awareness session

Want to be the next Google Student Ambassador? Here is your chance to know all about the Google Student Ambassador Program! Don't miss the chance!!
Time:11:10am

Venue:Seminar hall 203, Block 3 A

Date:24 April,2015 Friday

Limited seats! Register now! http://goo.gl/forms/pkt9H7VNy6 

Tech Talk by Googler Srikant Sastry!

A technical talk on the airfare search problem - the talk is functionally split into three parts. The first part will focus on the airline ticket pricing and the myriad ways in which it is confusing and complicated. The second part talks about why the airfare search problem is hard. This will include a few computational complexity results associated with this problem. Finally, the third part describes the QPX algorithm that Google uses to compute a collection of "best" tickets for an airfare search.

It's a Hangout on Air, and it's scheduled for 15th April at 4pm IST. The duration will be about an hour. 

This talk can be very insightful as it touches on the very interesting areas of ticket pricing, airline markets, search, and applications of CS in this area

Speaker Bio:
Srikanth Sastry is a software engineer in the Flights Backend team in Google. He received his B. Tech. in Computer Science from NIT Calicut. Subsequently, he received his PhD from Texas A&M University, and spent two years at MIT as a postdoc in the Computer Science and AI Lab. He joined Google in 2013.

Register now!!  http://goo.gl/forms/pwhqT4jjke

Google Summer of Code 2015

Passionate to code?
This is just the opportunity you might be looking for!
Google Summer of Code is back with its 11th edition!
Google Summer of Code is a global program that offers students stipends to write code for open source projects.
So this summer, flip bits not burgers!
Google Summer of Code 2015 is all what you need to this summer.
Deadline to apply: March 27, 2015 Let's do cool things that matter :)

ps: Click here to know the accepted projects for 2014

Queries Answered-2

Here are the answers to the queries raised:

Q:         What is the benefit of consolidated billing?

Ans:      Advanced permission control for billing preferences in multi-user accounts.

             

              Go through the link below for more information

              https://support.google.com/adwords/answer/2375371?hl=en

Q:        With social extensions, how are +1's calculated for your ad and Google plus page?

Ans:     Only +1's from your Google Plus account will show that are visible on your ad.

            

Social extensions link your Google+ Page to your AdWords campaigns, so that all your +1s – from your page, your website, ads and search – get tallied together. Adding social extensions this means more recommendations for your ads, helping inform users about your content. This is called Social Annotation. This social extension appears next to the Google search results and Adwords ad. The benefit of adding social annotation in ads is it shows users how many people are following your business on Google +page or other social extensions like review, comments, rating on your blog, site and many more. This will help you to increase Click Through Rate (CTR).

Adding Social Extension will help you to build trust on users mind about your business and existence in the web. How your business is popular and how many people are following you.

            

            Go through the link below for more information

             https://support.google.com/adwords/answer/1722132?hl=en

Q:       Choosing 'Optimize for clicks' or 'Optimize for conversions' causes what to happen?

Ans:    It allows your campaign to show ads more often which can increase impressions.

         

            Go through the link below for more information

           https://support.google.com/adwords/answer/112876?hl=en

Q:        The opportunities tab in AdWords can be used to:

Ans:     Find keyword bid and other ideas that can help improve your campaign performance
             Go through the link below for more information

             https://support.google.com/adwords/answer/3448398?hl=en

              

Q:       With the smart pricing feature in display if our data shows that a click in Google Display Network page is less likely to turn into an actionable business result such as an online sales, registration,phone call or newsletter sign up, we may:                                               Ans:    Automatically reduce our CPC bids on the GDN

            Go through the link below for more information

           https://support.google.com/adwords/answer/2604607?hl=en

Q:       Grouping similar keywords together in an AdGroup will:                                                                                                                      Ans:   Allow an advertiser to create ads relevant to those keywords.

Q:       An advertiser is focused primarily on direct response as opposed to branding. The advertiser should remove keywords from the search campaign if the keywords:                                                                                                                                                          Ans:   Generate many impressions and very few conversions.

Q:       How often does the Adwords system run an action to decide which ads to show on the Google Search Page?                                    Ans:  Everytime a user enters a search query.   

            Go through the link below for more information

                https://support.google.com/adwords/answer/142918?hl=en                                                                                                                                                                    

        

Q:       You are managing a campaign where budget is unlimited as long as ROI is positive but something still limits how much you are able to effectively invest.What is it?

Ans:   Amongst the options that will be given, 'The volume of traffic available for the keywords you are targeting' would be the most appropriate choice.

   Go through the link below to know more about budgets:
    https://support.google.com/adwords/answer/2393037?hl=en

            You can find more practice questions here