Here are the answers to the queries raised:
Ans: Advanced permission control for billing preferences in multi-user accounts.
Go through the link below for more information
https://support.google.com/adwords/answer/2375371?hl=en
Q: With social extensions, how are +1's calculated for your ad and Google plus page?
Ans: Only +1's from your Google Plus account will show that are visible on your ad.
Social extensions link your Google+ Page to your AdWords campaigns, so that all your +1s – from your page, your website, ads and search – get tallied together. Adding social extensions this means more recommendations for your ads, helping inform users about your content. This is called Social Annotation. This social extension appears next to the Google search results and Adwords ad. The benefit of adding social annotation in ads is it shows users how many people are following your business on Google +page or other social extensions like review, comments, rating on your blog, site and many more. This will help you to increase Click Through Rate (CTR).
Adding Social Extension will help you to build trust on users mind about your business and existence in the web. How your business is popular and how many people are following you.
Go through the link below for more information
https://support.google.com/adwords/answer/1722132?hl=en
Q: Choosing 'Optimize for clicks' or 'Optimize for conversions' causes what to happen?
Ans: It allows your campaign to show ads more often which can increase impressions.
Go through the link below for more information
https://support.google.com/adwords/answer/112876?hl=en
Q: The opportunities tab in AdWords can be used to:
Ans: Find keyword bid and other ideas that can help improve your campaign performance
Go through the link below for more information
Go through the link below for more information
https://support.google.com/adwords/answer/3448398?hl=en
Q: With the smart pricing feature in display if our data shows that a click in Google Display Network page is less likely to turn into an actionable business result such as an online sales, registration,phone call or newsletter sign up, we may: Ans: Automatically reduce our CPC bids on the GDN
Go through the link below for more information
https://support.google.com/adwords/answer/2604607?hl=en
Q: Grouping similar keywords together in an AdGroup will: Ans: Allow an advertiser to create ads relevant to those keywords.
Q: An advertiser is focused primarily on direct response as opposed to branding. The advertiser should remove keywords from the search campaign if the keywords: Ans: Generate many impressions and very few conversions.
Q: How often does the Adwords system run an action to decide which ads to show on the Google Search Page? Ans: Everytime a user enters a search query.
Go through the link below for more information
https://support.google.com/adwords/answer/142918?hl=en
Q: You are managing a campaign where budget is unlimited as long as ROI is positive but something still limits how much you are able to effectively invest.What is it?
Ans: Amongst the options that will be given, 'The volume of traffic available for the keywords you are targeting' would be the most appropriate choice.
Go through the link below to know more about budgets:
https://support.google.com/adwords/answer/2393037?hl=en
https://support.google.com/adwords/answer/2393037?hl=en
