Friday
INDIA IN A DAY!
Hi All,
Film the story of a single day in evolving India - so on Saturday, 10th October, you can grab your camera, film your day and show what life in evolving India is all about!
Film the story of a single day in evolving India - so on Saturday, 10th October, you can grab your camera, film your day and show what life in evolving India is all about!
I am very excited to share about this project with you. A fantastic opportunity to capture and share your perspectives. I know many people who want to share about things around them - issues, opportunities, individuals, stories, motivational stuff, etc..
Spread the word and encourage those on your campuses and communities to take part. I encourage you to structure an activity around this and drive participation - get creative!
Here's more information about the project:
Website: https://indiainaday.
Launch Video: https://www.youtube.
How to submit the videos? See this link.
Let me know if you have any questions!
Kindly circulate in your networks widely and
Google APAC 2016 University Graduates Test
It's time to buckle up for the CodeJam 2016 !
Still wondering what's it about ? Visit right over Here or you can copy paste the link:-
https://code.google.com/codejam/apactest
The Competition is on Sunday (September 20th, 2015) .
All the Best to all 2016 Graduating Students, non 2016 graduating students can also take part in the CodeJam. You can also practice under the Practice tab.
Still wondering what's it about ? Visit right over Here or you can copy paste the link:-
https://code.google.com/codejam/apactest
The Competition is on Sunday (September 20th, 2015) .
All the Best to all 2016 Graduating Students, non 2016 graduating students can also take part in the CodeJam. You can also practice under the Practice tab.
Thursday
Google Student Ambassador Program, Awareness session
Want to be the next Google Student Ambassador? Here is your chance to know all about the Google Student Ambassador Program! Don't miss the chance!!
Time:11:10am
Time:11:10am
Venue:Seminar hall 203, Block 3 A
Tuesday
Tech Talk by Googler Srikant Sastry!
A technical talk on the airfare search problem - the talk is functionally split into three parts. The first part will focus on the airline ticket pricing and the myriad ways in which it is confusing and complicated. The second part talks about why the airfare search problem is hard. This will include a few computational complexity results associated with this problem. Finally, the third part describes the QPX algorithm that Google uses to compute a collection of "best" tickets for an airfare search.
Speaker Bio:
Srikanth Sastry is a software engineer in the Flights Backend team in Google. He received his B. Tech. in Computer Science from NIT Calicut. Subsequently, he received his PhD from Texas A&M University, and spent two years at MIT as a postdoc in the Computer Science and AI Lab. He joined Google in 2013.
It's a Hangout on Air, and it's scheduled for 15th April at 4pm IST. The duration will be about an hour.
This talk can be very insightful as it touches on the very interesting areas of ticket pricing, airline markets, search, and applications of CS in this area
Speaker Bio:
Srikanth Sastry is a software engineer in the Flights Backend team in Google. He received his B. Tech. in Computer Science from NIT Calicut. Subsequently, he received his PhD from Texas A&M University, and spent two years at MIT as a postdoc in the Computer Science and AI Lab. He joined Google in 2013.
Register now!! http://goo.gl/forms/
Wednesday
Google Summer of Code 2015
Passionate to code?
This is just the opportunity you might be looking for!
Google Summer of Code is back with its 11th edition!
Google Summer of Code is a global program that offers students stipends to write code for open source projects.
So this summer, flip bits not burgers!
Google Summer of Code 2015 is all what you need to this summer.
Deadline to apply: March 27, 2015 Let's do cool things that matter :)
ps: Click here to know the accepted projects for 2014
This is just the opportunity you might be looking for!
Google Summer of Code is back with its 11th edition!
Google Summer of Code is a global program that offers students stipends to write code for open source projects.
So this summer, flip bits not burgers!
Google Summer of Code 2015 is all what you need to this summer.
Deadline to apply: March 27, 2015 Let's do cool things that matter :)
ps: Click here to know the accepted projects for 2014
Friday
Queries Answered-2
Here are the answers to the queries raised:
Ans: Advanced permission control for billing preferences in multi-user accounts.
Go through the link below for more information
https://support.google.com/adwords/answer/2375371?hl=en
Q: With social extensions, how are +1's calculated for your ad and Google plus page?
Ans: Only +1's from your Google Plus account will show that are visible on your ad.
Social extensions link your Google+ Page to your AdWords campaigns, so that all your +1s – from your page, your website, ads and search – get tallied together. Adding social extensions this means more recommendations for your ads, helping inform users about your content. This is called Social Annotation. This social extension appears next to the Google search results and Adwords ad. The benefit of adding social annotation in ads is it shows users how many people are following your business on Google +page or other social extensions like review, comments, rating on your blog, site and many more. This will help you to increase Click Through Rate (CTR).
Adding Social Extension will help you to build trust on users mind about your business and existence in the web. How your business is popular and how many people are following you.
Go through the link below for more information
https://support.google.com/adwords/answer/1722132?hl=en
Q: Choosing 'Optimize for clicks' or 'Optimize for conversions' causes what to happen?
Ans: It allows your campaign to show ads more often which can increase impressions.
Go through the link below for more information
https://support.google.com/adwords/answer/112876?hl=en
Q: The opportunities tab in AdWords can be used to:
Ans: Find keyword bid and other ideas that can help improve your campaign performance
Go through the link below for more information
Go through the link below for more information
https://support.google.com/adwords/answer/3448398?hl=en
Q: With the smart pricing feature in display if our data shows that a click in Google Display Network page is less likely to turn into an actionable business result such as an online sales, registration,phone call or newsletter sign up, we may: Ans: Automatically reduce our CPC bids on the GDN
Go through the link below for more information
https://support.google.com/adwords/answer/2604607?hl=en
Q: Grouping similar keywords together in an AdGroup will: Ans: Allow an advertiser to create ads relevant to those keywords.
Q: An advertiser is focused primarily on direct response as opposed to branding. The advertiser should remove keywords from the search campaign if the keywords: Ans: Generate many impressions and very few conversions.
Q: How often does the Adwords system run an action to decide which ads to show on the Google Search Page? Ans: Everytime a user enters a search query.
Go through the link below for more information
https://support.google.com/adwords/answer/142918?hl=en
Q: You are managing a campaign where budget is unlimited as long as ROI is positive but something still limits how much you are able to effectively invest.What is it?
Ans: Amongst the options that will be given, 'The volume of traffic available for the keywords you are targeting' would be the most appropriate choice.
Go through the link below to know more about budgets:
https://support.google.com/adwords/answer/2393037?hl=en
https://support.google.com/adwords/answer/2393037?hl=en
AdWords Advanced study guide
For acing the AdWords Advanced exam:
1. Check out AdWords Advanced Search to study online or download the pdf binder otherwise available at the mentioned link.
2. Check out AdWords Advanced Display to study online or download the pdf binder otherwise available at the mentioned link.
3. Subscribe to Google AdWords channel on YouTube and watch videos to understand the concept better.
Note that at least one of the exam needs to be cleared to become Google AdWords Certified Professional.
Good Luck!
1. Check out AdWords Advanced Search to study online or download the pdf binder otherwise available at the mentioned link.
2. Check out AdWords Advanced Display to study online or download the pdf binder otherwise available at the mentioned link.
3. Subscribe to Google AdWords channel on YouTube and watch videos to understand the concept better.
Note that at least one of the exam needs to be cleared to become Google AdWords Certified Professional.
Passing marks:
Advanced Search 80% Advanced Display 70%
Feel free to email for any queries whatsoever :)
Good Luck!
Queries answered!
Please
find below the answers to some questions raised:
Q: Ad Postion
Ans: Go through the link below for more information
https://support.google.com/adwords/answer/6300?hl=en
Q: Campaign Experiments
Ans: Go through the link below for more information
https://support.google.com/adwords/answer/2385204?hl=en
Q:
When sitelinks are set at both the campaign
and ad group level, which will be displayed?
Ans: AdGroup
level site link override the campaign level site link.
Go
through the link below for more information
Q: A lower CPA does not necessarily indicate higher profit.
Why?
Ans: A lower CPA may also have lower sales volume, reducing
overall profit.
Q: Your
text ad includes the phrase “Your friend has a crush on you, See more!” Why
could your ad
be disapproved according to AdWords policies?
Ans: Ads
cannot simulate email inbox notifications or fake “friend/crush” requests.
Q: Which is an example of a consideration an
advertiser should make when establishing AdWords
advertising goals?
Ans: Target Market
Q: How do managed placements on the Display Network work?
Ans: Advertisers manually select the sites where
their ads can appear.
Go
through the link below for more information
Q: An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Ans: Generate many impressions and very few conversions.
Q: An advertiser creates a new search
campaign with the goal of driving traffic to a new website.The advertiser wants to spend very
little time setting and managing individual keyword bids.Which is the best
bidding option for this advertiser?
Ans:
Automatic CPC
Q:
It is beneficial to create multiple
ad groups in order to:
Ans: Break up keywords and ads into
related themes.
Q: Amy, a new account manager at Bob’s agency,
will be working with three specific accounts underneath a My Client Center
(MCC) account. Which is the best way for Bob to limit her access to only those
accounts?
Ans: Invite Amy as a read-only user on the MCC level, so
she can view reports for the accounts she needs to see.
Go through the link below for more information
Q:
How do cpc ads compete with cpm ads on the dispay network
Ans: CPC bids are effectively converted into CPM
bids.
Both CPA and CPM bidding
automatically get an equivalent CPC bid in order to be entered into the
auction. For CPA,
the equivalent bid is based on the historical conversion information in
the given campaign. For CPM the auction pulls from the the
historical CTR. Once these equivalent CPCs are
established, they are then entered into the auction with the other CPC bids.
Where a CPA and CPM bid are competing with each other, it is the equivalent CPC
bid from each that will be used.
Note that the CPM and CPC aren't equivalent. The equivalent CPC bid is variable and will totally depend on the CPM bid and the historical CTR for that placement.
Go through the link below for more information:
https://support.google.com/adwords/answer/2630842?hl=en
https://support.google.com/adwords/answer/2630842?hl=en
Q: Which best
describes keyword contextual targeting?
Ans: Themes of keywords are matched to relevant content on websites where ads will appear.
Go through the link below for more information
https://support.google.com/partners/answer/2769374?hl=en
https://support.google.com/partners/answer/2769374?hl=en
Q: If you ad rotaion is set to one of the “optimize”
options, and there are multiple variations of your ad text in the same ad group,
adwords will:
Ans: Automatically try to show
the best performing ad more often
Go through the link below for more information
https://support.google.com/adwords/answer/112876?hl=en
https://support.google.com/adwords/answer/6034106
Monday
Ideate for PMO!
Google is supporting the PMO App Contest. This is a fantastic opportunity to submit ideas for what we want to see in a mobile app for the Prime Minister's Office (PMO)!
All of us have multiple thoughts and comments about development, management and administration in the country. Here's a chance to convert our thoughts into ideas, and be heard!
All of us have multiple thoughts and comments about development, management and administration in the country. Here's a chance to convert our thoughts into ideas, and be heard!
Submit yours now - http://goo.gl/forms/GnoxMeqKhg
March 12th is the deadline to submit the ideas on MyGov site. We have a small window - let's ensure max participation! Selected ideas will win Android One devices and a certificate of appreciation.
Thursday
There is no content available that can beat the content that Google has provided!
There is no shortcut to success.
The best way to ace the AdWords Fundamentals exam is to study from material available at https://support.google.com/partners/answer/3045820?hl=en, also covered in the pdf-Fundamentals Binder available at the link.
Good Luck!
There is no shortcut to success.
The best way to ace the AdWords Fundamentals exam is to study from material available at https://support.google.com/partners/answer/3045820?hl=en, also covered in the pdf-Fundamentals Binder available at the link.
Good Luck!
Following the doubts raised in the session,here are the answers :)
1. CPM
Refer the following links:
https://support.google.com/adwords/answer/6310?hl=en
https://support.google.com/adwords/answer/2630842?hl=en
2. AdRank & Location
Refer the link and so wqatch the video for better understanding.
https://support.google.com/adwords/answer/1752122?hl=en
http://adwords.blogspot.in/2013/10/improving-ad-rank.html
The New AdRank Formula Impact
3. Sprites
When we talked about reducing the load time of landing pages and discussed ways to achieve the same, we talked about reducing image size and using less heavy formats. Sprites are one such tool which help achieve the same.
An image sprite is a collection of images put into a single image.A web page with many images can take a long time to load and generates multiple server requests.Using image sprites will reduce the number of server requests and save bandwidth.Hence reducing the load time of the page.
4. Bidding Techniques
Refer to these links:
https://support.google.com/adwords/answer/2459326?hl=en
https://www.youtube.com/watch?v=jRx7AMb6rZ0
1. CPM
Refer the following links:
https://support.google.com/adwords/answer/6310?hl=en
https://support.google.com/adwords/answer/2630842?hl=en
2. AdRank & Location
Refer the link and so wqatch the video for better understanding.
https://support.google.com/adwords/answer/1752122?hl=en
http://adwords.blogspot.in/2013/10/improving-ad-rank.html
The New AdRank Formula Impact
3. Sprites
When we talked about reducing the load time of landing pages and discussed ways to achieve the same, we talked about reducing image size and using less heavy formats. Sprites are one such tool which help achieve the same.
An image sprite is a collection of images put into a single image.A web page with many images can take a long time to load and generates multiple server requests.Using image sprites will reduce the number of server requests and save bandwidth.Hence reducing the load time of the page.
4. Bidding Techniques
Refer to these links:
https://support.google.com/adwords/answer/2459326?hl=en
https://www.youtube.com/watch?v=jRx7AMb6rZ0
5. For Questions
Refer to these links:
http://trafficmotion.com/106-questions-you-need-to-know-for-the-google-adwords-fundamentals-certification-exam/
http://www.onlinemarketingtips.in/google-adwords-certification/
http://www.onlinemarketingtips.in/google-adwords-certification/
6. For Practicing
Refer to these links:
http://waytoexam.com/adwords/google-adwords-advertising-fundamentals-exam-practice-test/
http://waytoexam.com/adwords/google-adwords-advertising-fundamentals-exam-practice-test/
To understand AdWords better, you can follow Google AdWords Channel on YouTube or refer to Sir Hal Varian's Videos. Sir Hal Varian is the Chief Economist at Google
Wednesday
Feedback! The Inbound Show
Thank you for being a part of The Inbound Show :)
We recognize your presence and would really appreciate if you could leave your feedback at this link http://goo.gl/forms/
We recognize your presence and would really appreciate if you could leave your feedback at this link http://goo.gl/forms/
Because we value your say :)
Tuesday
Friday
In order to take the AdWords Exams in the process of getting certified,
1. Login with your Gmail account
2. Visit http://www.google.com/partners/
- Click I'm an Agency.
- Click Join Google Partners. If you aren't already signed in to your Google account, you'll need to do that now.
- Review the Terms of Service. Once you have reviewed and are ready to agree, accept them.
- Enter the requested information, such as your primary email account, primary country, and job function. You can also add your interests, markets, and industries, and select which email notifications you'd like to get.
- Click Save and continue.
3. Click Certifications to see your exam status. For example, you might see a message telling you how many exams you need to pass to get certified.
4. Click See exams.
5. Hover over the section of the exam that you'd like to take. Click Exam Details.
6.Click Take exam to start taking the exam. Or, you can review the exam study materials linked to on this page.
Note
When you pass an exam, it might take up to 48 hours for your exam status to appear on the exam page.
Time to complete exams
You'll have 120 minutes to complete the Fundamentals, Advanced Search, and Advanced Display exams; and 90 minutes to complete the Shopping and Video Advertising exams.
Keep in mind that you won't be able to pause the timer after you starting taking an exam. The exam timer will continue to count down even if your computer shuts down — so be sure that you won't be disturbed while taking the exam. If you do lose your connection, you can resume the exam where you left off when you’re connected again, but the timer will not stop during this time.
Passing scores
The score that you need to get to pass is different for each exam.
| Fundamentals Exam | 85% |
| Advanced Search Exam | 80% |
| Advanced Display Exam | 70% |
| Shopping Exam | 80% |
| Video Advertising Exam | 85% |
Retaking the exams
If you don't pass an exam, you can retake it in seven days. Try using the Help Center's exam study guides to increase your chances of passing.
GOOD LUCK!
GOOD LUCK!
Thursday
Google Students Club-Chandigarh University presents THE INBOUND SHOW!
World Inbound Marketing Week is organized every year to empower the communities about enhancements in digital marketing practices and engaging people with the same. This year we are housing the first ever Inbound Marketing Show in India to empower the young generation to become aware about digital marketing best practices.
The event will not only talk about the importance of going inbound but will also enlighten future entrepreneurs on how to turn their idea into a start-up by hands on activity and showcasing future trends in digital marketing arena.
Let's join the biggest movement of going inbound at "Chandigarh University".
Let's join the biggest movement of going inbound at "Chandigarh University".
Register now : the-inbound-show.eventbrite.
Date: March 3,2015
Venue: Seminar Hall, Block 5
More details coming soon!
ps: Entries strictly on invite basis. Please carry the automated invitation cards along!
Wednesday
Friday
AdWords Fundamentals study guide!
For acing the AdWords fundamentals exam:
1. Check out AdWords Fundamentals to study online or download the pdf binder otherwise available at the mentioned link.
2. Subscribe to Google AdWords channel on YouTube and watch videos to understand the concept better.
Feel free to email for any queries whatsoever :)
Good Luck!
1. Check out AdWords Fundamentals to study online or download the pdf binder otherwise available at the mentioned link.
2. Subscribe to Google AdWords channel on YouTube and watch videos to understand the concept better.
Feel free to email for any queries whatsoever :)
Good Luck!
Sunday
Monday
Thursday
Register for Google AdClass Orientation event here and get a chance to learn cool things that matter.
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