Thursday

Following the doubts raised in the session,here are the answers :)

1. CPM

Refer the following links:

https://support.google.com/adwords/answer/6310?hl=en
https://support.google.com/adwords/answer/2630842?hl=en


2. AdRank & Location

Refer the link and so wqatch the video for better understanding.

https://support.google.com/adwords/answer/1752122?hl=en
http://adwords.blogspot.in/2013/10/improving-ad-rank.html
The New AdRank Formula Impact


3. Sprites

When we talked about reducing the load time of landing pages and discussed ways to achieve the same, we talked about reducing image size and using less heavy formats. Sprites are one such tool which help achieve the same.
An image sprite is a collection of images put into a single image.A web page with many images can take a long time to load and generates multiple server requests.Using image sprites will reduce the number of server requests and save bandwidth.Hence reducing the load time of the page.


4. Bidding Techniques

Refer to these links:

https://support.google.com/adwords/answer/2459326?hl=en
https://www.youtube.com/watch?v=jRx7AMb6rZ0

5. For Questions

Refer to these links:

6. For Practicing


To understand AdWords better, you can follow Google AdWords Channel on YouTube or refer to Sir Hal Varian's Videos. Sir Hal Varian is the Chief Economist at Google
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