Please
find below the answers to some questions raised:
Q: Ad Postion
Ans: Go through the link below for more information
https://support.google.com/adwords/answer/6300?hl=en
Q: Campaign Experiments
Ans: Go through the link below for more information
https://support.google.com/adwords/answer/2385204?hl=en
Q:
When sitelinks are set at both the campaign
and ad group level, which will be displayed?
Ans: AdGroup
level site link override the campaign level site link.
Go
through the link below for more information
Q: A lower CPA does not necessarily indicate higher profit.
Why?
Ans: A lower CPA may also have lower sales volume, reducing
overall profit.
Q: Your
text ad includes the phrase “Your friend has a crush on you, See more!” Why
could your ad
be disapproved according to AdWords policies?
Ans: Ads
cannot simulate email inbox notifications or fake “friend/crush” requests.
Q: Which is an example of a consideration an
advertiser should make when establishing AdWords
advertising goals?
Ans: Target Market
Q: How do managed placements on the Display Network work?
Ans: Advertisers manually select the sites where
their ads can appear.
Go
through the link below for more information
Q: An advertiser is focused primarily on direct response, as opposed to branding. The advertiser should delete keywords from a search campaign if the keywords:
Ans: Generate many impressions and very few conversions.
Q: An advertiser creates a new search
campaign with the goal of driving traffic to a new website.The advertiser wants to spend very
little time setting and managing individual keyword bids.Which is the best
bidding option for this advertiser?
Ans:
Automatic CPC
Q:
It is beneficial to create multiple
ad groups in order to:
Ans: Break up keywords and ads into
related themes.
Q: Amy, a new account manager at Bob’s agency,
will be working with three specific accounts underneath a My Client Center
(MCC) account. Which is the best way for Bob to limit her access to only those
accounts?
Ans: Invite Amy as a read-only user on the MCC level, so
she can view reports for the accounts she needs to see.
Go through the link below for more information
Q:
How do cpc ads compete with cpm ads on the dispay network
Ans: CPC bids are effectively converted into CPM
bids.
Both CPA and CPM bidding
automatically get an equivalent CPC bid in order to be entered into the
auction. For CPA,
the equivalent bid is based on the historical conversion information in
the given campaign. For CPM the auction pulls from the the
historical CTR. Once these equivalent CPCs are
established, they are then entered into the auction with the other CPC bids.
Where a CPA and CPM bid are competing with each other, it is the equivalent CPC
bid from each that will be used.
Note that the CPM and CPC aren't equivalent. The equivalent CPC bid is variable and will totally depend on the CPM bid and the historical CTR for that placement.
Go through the link below for more information:
https://support.google.com/adwords/answer/2630842?hl=en
https://support.google.com/adwords/answer/2630842?hl=en
Q: Which best
describes keyword contextual targeting?
Ans: Themes of keywords are matched to relevant content on websites where ads will appear.
Go through the link below for more information
https://support.google.com/partners/answer/2769374?hl=en
https://support.google.com/partners/answer/2769374?hl=en
