Google Summer of Code 2015

Passionate to code?
This is just the opportunity you might be looking for!
Google Summer of Code is back with its 11th edition!
Google Summer of Code is a global program that offers students stipends to write code for open source projects.
So this summer, flip bits not burgers!
Google Summer of Code 2015 is all what you need to this summer.
Deadline to apply: March 27, 2015 Let's do cool things that matter :)

ps: Click here to know the accepted projects for 2014

Queries Answered-2

Here are the answers to the queries raised:

Q:         What is the benefit of consolidated billing?

Ans:      Advanced permission control for billing preferences in multi-user accounts.

             

              Go through the link below for more information

              https://support.google.com/adwords/answer/2375371?hl=en

Q:        With social extensions, how are +1's calculated for your ad and Google plus page?

Ans:     Only +1's from your Google Plus account will show that are visible on your ad.

            

Social extensions link your Google+ Page to your AdWords campaigns, so that all your +1s – from your page, your website, ads and search – get tallied together. Adding social extensions this means more recommendations for your ads, helping inform users about your content. This is called Social Annotation. This social extension appears next to the Google search results and Adwords ad. The benefit of adding social annotation in ads is it shows users how many people are following your business on Google +page or other social extensions like review, comments, rating on your blog, site and many more. This will help you to increase Click Through Rate (CTR).

Adding Social Extension will help you to build trust on users mind about your business and existence in the web. How your business is popular and how many people are following you.

            

            Go through the link below for more information

             https://support.google.com/adwords/answer/1722132?hl=en

Q:       Choosing 'Optimize for clicks' or 'Optimize for conversions' causes what to happen?

Ans:    It allows your campaign to show ads more often which can increase impressions.

         

            Go through the link below for more information

           https://support.google.com/adwords/answer/112876?hl=en

Q:        The opportunities tab in AdWords can be used to:

Ans:     Find keyword bid and other ideas that can help improve your campaign performance
             Go through the link below for more information

             https://support.google.com/adwords/answer/3448398?hl=en

              

Q:       With the smart pricing feature in display if our data shows that a click in Google Display Network page is less likely to turn into an actionable business result such as an online sales, registration,phone call or newsletter sign up, we may:                                               Ans:    Automatically reduce our CPC bids on the GDN

            Go through the link below for more information

           https://support.google.com/adwords/answer/2604607?hl=en

Q:       Grouping similar keywords together in an AdGroup will:                                                                                                                      Ans:   Allow an advertiser to create ads relevant to those keywords.

Q:       An advertiser is focused primarily on direct response as opposed to branding. The advertiser should remove keywords from the search campaign if the keywords:                                                                                                                                                          Ans:   Generate many impressions and very few conversions.

Q:       How often does the Adwords system run an action to decide which ads to show on the Google Search Page?                                    Ans:  Everytime a user enters a search query.   

            Go through the link below for more information

                https://support.google.com/adwords/answer/142918?hl=en                                                                                                                                                                    

        

Q:       You are managing a campaign where budget is unlimited as long as ROI is positive but something still limits how much you are able to effectively invest.What is it?

Ans:   Amongst the options that will be given, 'The volume of traffic available for the keywords you are targeting' would be the most appropriate choice.

   Go through the link below to know more about budgets:
    https://support.google.com/adwords/answer/2393037?hl=en

            You can find more practice questions here

AdWords Advanced study guide

For acing the AdWords Advanced exam:

1. Check out AdWords Advanced Search to study online or download the pdf binder otherwise available at the mentioned link.
2. Check out AdWords Advanced Display to study online or download the pdf binder otherwise available at the mentioned link.
3. Subscribe to Google AdWords channel on YouTube and watch videos to understand the concept better.

Note that at least one of the exam needs to be cleared to become Google AdWords Certified Professional.

Passing marks:

Advanced Search    80%         Advanced Display  70%

Feel free to email for any queries whatsoever :)

Good Luck!

Queries answered!

Please find below the answers to some questions raised:

Q:         Ad Postion
Ans:    Go through the link below for more information
            https://support.google.com/adwords/answer/6300?hl=en           

Q:        Campaign Experiments
Ans:     Go through the link below for more information
             https://support.google.com/adwords/answer/2385204?hl=en

Q:      When sitelinks are set at both the campaign and ad group level, which will be displayed? 

Ans:   AdGroup level site link override the campaign level site link.

         

           Go through the link below for more information

           https://support.google.com/adwords/answer/2375416

Q:       A lower CPA does not necessarily indicate higher profit. Why?

Ans:   A lower CPA may also have lower sales volume, reducing overall profit.

Q:       Your text ad includes the phrase “Your friend has a crush on you, See more!” Why could your ad be disapproved according to AdWords policies?

Ans:    Ads cannot simulate email inbox notifications or fake “friend/crush” requests.

 

Q:      Which is an example of a consideration an advertiser should make when establishing AdWords advertising goals?

Ans:   Target Market

 

Q:       How do managed placements on the Display Network work?                  

Ans:    Advertisers manually select the sites where their ads can appear.

            Go through the link below for more information

             https://support.google.com/adwords/answer/2470108?hl=en

Q:       An advertiser is focused primarily on direct response, as opposed to branding. The  advertiser should delete keywords from a search campaign if the keywords:             

 Ans:    Generate many impressions and very few conversions.

 

Q:       An advertiser creates a new search campaign with the goal of driving traffic to a new  website.The advertiser wants to spend very little time setting and managing individual keyword bids.Which is the best bidding option for this advertiser?

Ans:    Automatic CPC

 

Q:       It is beneficial to create multiple ad groups in order to:

Ans:   Break up keywords and ads into related themes.

 

Q:        Amy, a new account manager at Bob’s agency, will be working with three specific accounts underneath a My Client Center (MCC) account. Which is the best way for Bob to limit her access to only those accounts?

Ans:    Invite Amy as a read-only user on the MCC level, so she can view reports for the accounts she  needs to see.

           Go through the link below for more information

           https://support.google.com/adwords/answer/1704399?hl=en

 

Q:        How do cpc ads compete with cpm ads on the dispay network

Ans:    CPC bids are effectively converted into CPM bids.

Both CPA and CPM bidding automatically get an equivalent CPC bid in order to be entered into the auction. For CPA, the equivalent bid is based on the historical conversion information in the given campaign. For CPM the auction pulls from the the historical CTR. Once these equivalent CPCs are established, they are then entered into the auction with the other CPC bids. Where a CPA and CPM bid are competing with each other, it is the equivalent CPC bid from each that will be used. 

Note that the CPM and CPC aren't equivalent. The equivalent CPC bid is variable and will totally depend on the CPM bid and the historical CTR for that placement. 

   Go through the link below for more information:
  https://support.google.com/adwords/answer/2630842?hl=en

 

Q:        Which best describes keyword contextual targeting?

Ans:     Themes of keywords are matched to relevant content on websites where ads will appear.

              Go through the link below for more information
              https://support.google.com/partners/answer/2769374?hl=en

 

Q:         If you ad rotaion is set to one of the “optimize” options, and there are multiple variations of                 your ad text in the same ad group, adwords will:

Ans:     Automatically try to show the best performing ad more often

       Go through the link below for more information

             https://support.google.com/adwords/answer/112876?hl=en

             https://support.google.com/adwords/answer/6034106

 

            You can find more practice questions here

Ideate for PMO!

Google is supporting the PMO App Contest. This is a fantastic opportunity to submit ideas for what we want to see in a mobile app for the Prime Minister's Office (PMO)!
All of us have multiple thoughts and comments about development, management and administration in the country. Here's a chance to convert our thoughts into ideas, and be heard!

Google-PMO Contest

Submit yours now - http://goo.gl/forms/GnoxMeqKhg

March 12th is the deadline to submit the ideas on MyGov site. We have a small window - let's ensure max participation! Selected ideas will win Android One devices and a certificate of appreciation.

Google AdClass session-4

Date: March 12, 2015
Venue: Seminar Hall Block-4
Time: 10:30am sharp!

There is no content available that can beat the content that Google has provided!
There is no shortcut to success.
The best way to ace the AdWords Fundamentals exam is to study from material available at https://support.google.com/partners/answer/3045820?hl=en, also covered in the pdf-Fundamentals Binder available at the link.

Good Luck!

Following the doubts raised in the session,here are the answers :)

1. CPM

Refer the following links:

https://support.google.com/adwords/answer/6310?hl=en
https://support.google.com/adwords/answer/2630842?hl=en


2. AdRank & Location

Refer the link and so wqatch the video for better understanding.

https://support.google.com/adwords/answer/1752122?hl=en
http://adwords.blogspot.in/2013/10/improving-ad-rank.html
The New AdRank Formula Impact


3. Sprites

When we talked about reducing the load time of landing pages and discussed ways to achieve the same, we talked about reducing image size and using less heavy formats. Sprites are one such tool which help achieve the same.
An image sprite is a collection of images put into a single image.A web page with many images can take a long time to load and generates multiple server requests.Using image sprites will reduce the number of server requests and save bandwidth.Hence reducing the load time of the page.


4. Bidding Techniques

Refer to these links:

https://support.google.com/adwords/answer/2459326?hl=en
https://www.youtube.com/watch?v=jRx7AMb6rZ0

5. For Questions

Refer to these links:

http://www.digitalnest.in/blog/google-adwords-fundamentals-exam-questions-answers/

http://trafficmotion.com/106-questions-you-need-to-know-for-the-google-adwords-fundamentals-certification-exam/
http://www.onlinemarketingtips.in/google-adwords-certification/

6. For Practicing

Refer to these links:
http://waytoexam.com/adwords/google-adwords-advertising-fundamentals-exam-practice-test/

http://gyaniakash.com/google-advertising-fundamentals-exam-practice-test/

To understand AdWords better, you can follow Google AdWords Channel on YouTube or refer to Sir Hal Varian's Videos. Sir Hal Varian is the Chief Economist at Google

Feedback! The Inbound Show

Thank you for being a part of The Inbound Show :)
We recognize your presence and would really appreciate if you could leave your feedback at this link http://goo.gl/forms/PvYl1Rn8VW . Thanks in advance.

Because we value your say :)

The third session for Google AdClass is scheduled for tomorrow ie MARCH 4, 2015

Venue: Seminar hall block 3

Time: 10:30 am

please be there on time! 

Regards-

Garima Bhandari

Google Student Ambassador 2014-2015